We have worked with many carpet cleaning professionals and companies over the years and the most common thing all of them have experienced is the lack of getting good clients consistently. They might be getting clients through word of mouth or through some by friends and family but most of them struggle to gain more clients every month.
In this Digital world, you need to understand how the customers are approaching your business or searching for you online. Any customer who might be looking for a carpet cleaning service, the first choice of getting information about hiring a carpet cleaner is Google. They just input the phrase “best carpet cleaning service” into Google and choose one of the top results they see in Google search.
So, in a way if you want to get more customers, you need to optimize your website and your brand profiles to be better able to reach customers. This can be done in many ways and one of the best ways to do this is Search Engine Optimization or SEO in short.
If you are a carpet cleaning business or a standalone person handling your business, our guide below on how to do seo for your business will come in handy. Make sure to take notes and feel free to send us a message if you need any help in any way.
Step 1: Determine Your Keywords
The first step in any SEO campaign is to research what the users are searching for in Google. These users might use various variations of search terms such as “carpet cleaning”, “carpet cleaning near me”, ‘best carpet cleaner in city”.
We can see these terms and understand what service a user is looking for when they use a search term or also known as keyword
Google offers a Keyword Planner tool which lets us research such keywords and see how many people are using that keyword in Google. Once we have the list of keywords, we can select and focus on the keywords which are beneficial to our services.
Step 2: Optimize Your Keywords
After we have decided on which keywords to use, it’s time to add these keywords to our website and Google Business Page.
A Google Business Page is ideally an extension of your website and helps to increase your overall online presence.
Therefore it is essential that you update it with the right information. Your business name, address, and phone number or NAP in short must be accurate and up to date. The details should match the business listings you have on any other page on the internet.
You should also describe your service in detail as to which services you offer so that consumers can see what kind of services are being offered as a whole. You could also add the various details about the locations your business is providing services at. This will help the consumers gain important business information which in turn will help them to choose your services.
You should also provide the working hours on your listing and its best to add images to the page that shows your team and your business in action. You can also update images about your team or when you are at work, this will help build trust in prospective customers.
Step 3: Optimize Your Website
After optimizing your business page, your website is the most important part of your SEO strategy. You should start with optimizing your homepage, service pages, quote page and contact page because these are the pages which are most frequently visited by your prospective customers. Apart from these pages, you should also update your FAQs and Testimonial pages.
You need to make sure that every page is properly optimized with a good title tag, description and the keywords for that specific page. Each service page should also be properly optimized for the service you are offering.
Google penalizes websites which do not have good content or have shallow content. So, make sure you invest in good content, because that will stay on your website forever.
Step 4: Build BackLinks
After the initial optimization is done, which is also called on-page SEO, you need to put your focus on off-page SEO which is basically building high quality links to your website from relevant sources. For this you will need to build relationships with website owners who are already working in a field similar to yours. This can be any blog which is offering advice and tips on house cleaning and maintenance.
Other links you can create are citations, which is submitting your business details with updated NAP (name, address, and phone number) to online directories such as yelp and yellowpages. There are many directories which are free but there are also many directories which are paid, though these are highly relevant and provide good authority to your website.
Now that the basic structure of your local SEO campaign is ready, you can move on to building citations and links. Both boost your Google rankings and increase your customer reach.
Step 5: Request Reviews
Having online reviews is also an important part of the SEO strategy since in this digital world, every customer relies on reviews to make a decision to purchase a service or not. Online reviews also provide authenticity to your business and Google can also see that you have a business that is popular among the customers. This will not only help in increasing your brand awareness but also helps to boost Google SEO rankings.
To generate reviews you can email your existing clients who are happy with your service, to give you a review. If they are happy with your service, they can provide the reviews without any hesitation. You can also offer coupons to these customers in exchange for reviews. By doing this regularly you can have a good amount of reviews on your business page.
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Step 6: Tracking & Optimizing
After we completed all the above steps, it’s time to see what’s working. One of the major components of SEO success is tracking what’s working and optimizing it. This will help you to save time and focus on only the important metrics of SEO.
Tracking Rankings are of utmost importance. Since, if your business is not moving towards the first page of Google search results for your desired keywords, then we need to see where the problem lies. It could be the quality of backlinks, the authority of the backlinks, some issues with your website or any other thing. In Fact there are more than 200 factors which affect the quality of your SEO campaigns. Checking rankings once every month or twice a month, to see what’s working and what to optimize further
You can also see the traffic trends if you have Google Analytics installed on your website to see which cities you are getting traffic from and from what devices. If most of the traffic is coming from mobile devices, it’s best to optimize the website for this kind of traffic source.
You can also use Google Analytics to see which services are performing best by looking at the conversion data. A user might be visiting a service page and leaving without performing any action. We can see this under the bounce rate metric in Google Analytics. This data also helps you to continuously optimize pages which are lagging behind.
Here We Go!
Let’s admit it, SEO is a long and boring process but if you continue at it, in the long term it will become one of the best lead generation sources for your carpet cleaning business.
If you have read this far, it is clear that you are interested in using SEO as a driving factor for generating leads and revenue for your carpet cleaning business. Though we have listed most of the important elements needed for SEO success here, there are far more hidden factors which can become a hindrance for your SEO success. This is where professionals who have been doing SEO for quite some time, can help you.
Need Professional Help with SEO?
At Boostpixel, our specialists have been working on SEO for more than 5 years and they specialize in helping carpet cleaning business owners generate more revenue by attracting more local customers through Google and SEO. If you’d like us to help you with your SEO for Carpet Cleaning Business, you can just send us a message for a free consultation. .
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